CV

Sam Yaffe

Senior Digital Project Manager & Technical Lead

Delivering large-scale ecommerce and digital transformation projects across Shopify Plus, Adobe Commerce Cloud (Magento 2) and WordPress.

Skilled in project leadership, UX strategy, digital marketing, and technical delivery with a proven record of managing cross-functional teams and driving measurable results.

Skills & Experience

Project Leadership & Delivery

  • Define, implement, and champion company-wide digital project processes
  • Lead end-to-end web builds: from requirements gathering and scoping to launch and post-go-live review
  • Develop detailed project plans, tasks, and delivery timelines aligned with client objectives
  • Manage Agile and hybrid delivery methods, including rapid-turnaround design & development
  • Mentor and train project/account managers in website delivery best practices
  • Conduct post-launch wash-ups to maintain positive relationships and continuous improvement
  • Oversee documentation and client handover to support teams
    Tools: Jira, Confluence, Slack, Basecamp, Trello

Team Leadership & Line Management

  • Recruited, managed, and mentored designers, developers, PMs, content and SEO specialists
  • Created departmental structures, KPIs, and technical/behavioural frameworks
  • Championed professional development and accreditation pathways
  • Cultivated collaboration and accountability across multi-disciplinary teams
  • Extended department capacity via outsourced developer partnerships across multiple countries

Technology & Process Innovation

Introduced and embedded new technologies to improve workflow and efficiency

Implemented:

  • Basecamp for client collaboration
  • Trello → Jira transition for internal digital project workflows
  • Confluence for documentation and team knowledge sharing
  • NordPass for secure credential management

Developed internal “Wiki” and process standardisation resources

Platform & Technical Expertise

Adobe Commerce Cloud / Magento 2

  • Led agency accreditation to Adobe Commerce Bronze Partner
  • Managed multi-store installations with localised domains, currencies, and VAT configurations
  • Built B2B portals with reseller pricing and VAT relief user journeys
  • Integrated ERP systems, CRMs, and custom payment gateways
  • Delivered complex product configurations including dependent variants and bundles

Shopify & Shopify Plus

  • Currently leading agency accreditation to Shopify Plus Partner
  • Delivered and managed multiple Shopify Plus and Grow sites
  • Configured multi-store and region-specific pricing setups
  • Built VAT-relief variant workflows, advanced shipping logic, and ERP integrations
  • Implemented GA4, GTM, and Elevar tracking frameworks

WordPress & WooCommerce

  • Built B2B and lead-generation sites with localised content and multi-site setups
  • Developed trade portals with warranty registration, dynamic pricing, and tailored UX
  • Configured WooCommerce for UK/EU pricing, delivery, and SEO optimisation

Integrations

ERP: OrderWise, SAP, BaaN, Bistrack, Bespoke
CRM & Marketing: Klaviyo, HubSpot, Salesforce, MailChimp
Payment Gateways: Adobe Payment Services, Adyen, Klarna, Stripe, PayPal, Apple Pay, Google Pay, Wallee/Fiserv

UX, CRO & Marketing

  • Conduct UX audits using Baymard principles
  • Define site architecture and wireframing
  • Write email marketing copy and automation flows
  • Conduct technical SEO audits and CRO strategy
  • Align UX, analytics, and content for conversion growth

Supplier & Partnership Management

  • Managed offshore development teams across time zones
  • Maintained Adobe and Shopify partnerships
  • Oversaw licensing for modules, plugins, and software vendors

Personal Strengths

Strategic • Problem-solving • Can-do • Team leadership • Resilient • Pragmatic • Organised • Commercial • Honest • Creative • Forward-thinking • Detail-oriented

Brands & Clients

Arla • Asda • Asgard Sheds • Astracast • Bababing • CareCo • Chic Teak • Complete Care Shop • Cookology • Double Two • Engineering Utilities • Flexiform • Fohen • G&H • G2 Speech • Grill Academy • Headingley Stadium • Interfloor • Jorvik Tricycles • La Redoute • Leeds Galvanising • LPD Doors • Mamas & Papas • Motion Healthcare • NRS • Southerns Broadstock • Strachan • Somfy • S-Box • Weber • William Hill

Project Highlights

  • CareCo – Adobe Commerce Cloud integrated with OrderWise ERP
  • Jorvik Tricycles – Shopify Plus EU multi-store
  • Bababing – Shopify with Klaviyo automation
  • Somfy & Powered Blinds – Magento 2 multi-site ecommerce
  • Fohen Taps – Shopify with ERP and shipping customisation
  • Arla Farmers – WooCommerce B2B ordering portal
  • Motion Healthcare – B2B WooCommerce site
  • Grill Academy – Drupal event booking platform
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